David McGoldrick says Ipswich Town’s players owe their supporters an East Anglian derby victory on Sunday (12pm ko, Sky Sports).

The Blues haven’t beaten bitter rivals Norwich City since a 3-2 home victory in 2009, while it’s been more than a decade since they triumphed on enemy territory. No-one needs reminding of the subsequent heavy defeats (2010/11) and play-off pain (2014/15) in this fixture.

“I’ve had a few people say ‘as long as you score against Norwich and beat them, I don’t care what happens after’,” said silky forward McGoldrick, whose return to fitness and form has coincided with Town’s impressive unbeaten start to a tricky-looking month of February.

“I know it’s massive and what it means to a town. I remember seeing Danny Haynes ahead of one of the derby games and everyone was clapping him. I said ‘did he score 200 goals here?’ and someone told me ‘no, he scored a few against Norwich’.

“That made me realise how much it means. Score a few goals against Norwich and you can end up with the keys to the town!”

The 29-year-old continued: “I’ve been in Ipswich for four years now and everyone keeps reminding us all that we’ve not beaten them in a long time. Tommy Smith and Luke Hyam have been chirping in our ears about what this game means. There are a lot of Ipswich people that work at the club, I know a lot of Ipswich people, so I know how much this game means to everybody.

“Norwich have been in the Premiership and are still a formidable team in this league with the money they’ve spent and the players they’ve got.

“It’s going to be tough, I know that, but with the confidence we’ve got at the minute I feel we can go there and give a good account of ourselves.

“When was the last time we won there? We owe the fans to go and get something.”

He added: “It might be a good story, with all the injuries I’ve had, coming back and scoring against the rivals. That would be nice, but I’d take a team win over any personal glory.”