Apprentice candidates face advertising task
THE fierce battle to become Lord Sugar’s next Apprentice intensifies tonight as the remaining candidates reach the series’ half-way mark with a perennially popular task.
After an early-morning rude awakening from the boss, the candidates are set to work creating branding and advertising for a new household cleaner.
The teams have to create and produce a TV and radio advertising campaign, and pitch to ad agency heads and industry experts.
As advisors Nick and Karren look on, both the campaigns cause raised eyebrows.
From there it’s off to the boardroom - and another candidate will get fired.