Eccentric singer-songwriter Benjamin Bloom and his band are one of three acts from the region picked by BBC Introducing in Suffolk to open Latitude’s Lake Stage this year.

They will ease revellers into Sunday’s festivities with tracks from their recent Weird & Wonderful EP.

“I’m delighted, overwhelmed. It’s a struggle for us unsigned guys to get up a level and get into good venues. You trawl around and wait for somebody to give you an opportunity. We’ll deliver big style. They’re going to get a stupid ridiculous over the top show with anthemic songs,” promised Bloom.

Bury St Edmunds trio The Soft will open the stage on the Friday with their unique brand of electronica and shoegaze.

Nine-piece indie act Dingus Khan, from Manningtree, will open it the Saturday. Releasing their debut single Knifey Spoony on Club Fandango earlier this year, they recently performed a BBC Radio 6 Music session for Steve Lamacq.

Latitude 2012 takes place at Henham Park, Suffolk, from July 12-15.