Hundreds of people flocked to Ipswich Town’s Portman Road football ground today but rather than watching the Tractor Boys they were getting a taste for all things vegan instead.

Clothes, dog treats, perfumes, hot drinks, ‘vraps’, chocolate and chakras were among the variety of vegan produce on display - for the third Ipswich Vegan Festival.

After attracting more than 1,200 people last year, it is hoped today’s buzzing atmosphere will help to raise lots of money for welfare charities and increase awareness about animal cruelty.

With live music from an Amy Winehouse tribute act and other local performers, inspiring talks, advice stalls, vegan food and lot’s more- the day proved a huge success.

Helen, from Colchester, attended the festival last year and decided to come back again, after she was overwhelmed by the range of products on offer.

East Anglian Daily Times: Vegan chocolate in a range of different flavours. Picture: RACHEL EDGEVegan chocolate in a range of different flavours. Picture: RACHEL EDGE (Image: Archant)

“It’s absolutely fantastic here,” said Helen, who usually cooks a lot of pasta and sauce dishes at home.

“There’s so many different things available to try and it’s great to know that I can eat it all, without having to worry.”

“It’s actually really easy to be a vegan now I’m used to it but at the beginning I will admit it was really hard,” said Helen, who believes strongly in eating ethically and looking after animals.

After the first vegan festival took place at Ipswich Town Hall two years ago, the event has continued to grow with 50 stalls this year.

East Anglian Daily Times: Owner of the only vegan cafe in Ipswich, Hullabaloo, John Halls, and one of his loyal customers. Picture: RACHEL EDGEOwner of the only vegan cafe in Ipswich, Hullabaloo, John Halls, and one of his loyal customers. Picture: RACHEL EDGE (Image: Archant)

Marcelle Bobby visited the festival for the first time and was impressed by the extensive range of stalls at the show. She has already pledged to return next year.

“I’ve been a vegetarian for over 40 years and a vegan for 12 years,” said the 61-year-old. “I find eating out at big chain restaurants really tough as I always only have one choice, and that’s if I’m lucky.

“This is why it’s so great to see a range of local independent cafes and restaurants here. These are the people we should be celebrating.”

Mrs Bobby, who lives in Ipswich, said she was amazed by the number of cakes on offer and was particularly wowed by the Norwegian Bakers.

East Anglian Daily Times: Mountains of sweet treats were on offer. Picture: RACHEL EDGEMountains of sweet treats were on offer. Picture: RACHEL EDGE (Image: Archant)

Another man, who admits he was there for the food, said he became vegan in order to lose weight.

Peter Babinski, originally from Poland, has been vegan for the last three years and has lost a lot of weight through eating plant-based foods.

“Once you’re in the circle and become used to eating vegan food, it’s really not hard to follow but, of course, there are always temptations,” said Mr Babinski, who moved to Ipswich 10 years ago.

The organiser of the festival, and owner of Pudz animal sanctuary in Lincoln, Sheena Fairless, runs the festivals all over the country to raise money for animal welfare charities.

East Anglian Daily Times: Clothing, bags and other items were among the range of vegan products. Picture: RACHEL EDGEClothing, bags and other items were among the range of vegan products. Picture: RACHEL EDGE (Image: Archant)

“It’s great to see so many people enjoying our event and now more and more people are turning vegan.”

The team is already preparing to book Portman Road for next year to respond to its popularity and the continued rise in interest.

East Anglian Daily Times: Multiple local performers provided entertainment throughout the day. Picture: RACHEL EDGEMultiple local performers provided entertainment throughout the day. Picture: RACHEL EDGE (Image: Archant)

East Anglian Daily Times: 'Vraps' and vegan pizzas were very popular with customers. Picture: RACHEL EDGE'Vraps' and vegan pizzas were very popular with customers. Picture: RACHEL EDGE (Image: Archant)

East Anglian Daily Times: Different flavoured teas went down a treat with guests. Picture: RACHEL EDGEDifferent flavoured teas went down a treat with guests. Picture: RACHEL EDGE (Image: Archant)

East Anglian Daily Times: The festival was in ipswich for its third consecutive year. Picture: RACHEL EDGEThe festival was in ipswich for its third consecutive year. Picture: RACHEL EDGE (Image: Archant)

East Anglian Daily Times: There were hundreds of different flavoured cakes to choose from. Picture: RACHEL EDGEThere were hundreds of different flavoured cakes to choose from. Picture: RACHEL EDGE (Image: Archant)

East Anglian Daily Times: Completely vegan- the variety was incredible. Picture: RACHEL EDGECompletely vegan- the variety was incredible. Picture: RACHEL EDGE (Image: Archant)

East Anglian Daily Times: There were 50 stalls in total- all completely unique. Picture: RACHEL EDGEThere were 50 stalls in total- all completely unique. Picture: RACHEL EDGE (Image: Archant)