Partly Cloudy

Partly Cloudy

max temp: 20°C

min temp: 13°C

Search

Harwich: Stena powers through downturn as ferry passengers numbers continue to rise

PUBLISHED: 12:50 16 November 2012

Lars Olsson of Stena Line

Lars Olsson of Stena Line

Archant

A NORTH Sea ferry operator is celebrating a summer upsurge with car numbers on its Harwich to Hook of Holland route up by 7%.

Stena Line, which achieved the upturn against a backdrop of tough conditions for the industry, said overall passenger numbers were also up.

In the three months to September, when Stena Line celebrated its 50th anniversary, the privately-owned ferry company grew numbers of cars on its Harwich route by 7.1% and total passenger numbers by 0.8 per cent, compared to the same period in 2011.

Freight volumes also increased by 17%, measured in freight units, across its three routes, including from Harwich, over the January to September period.

The ferry operator, the largest in Europe, achieved the summer upsurge during a quarter where air passenger traffic from the UK to the Netherlands fell by 0.8%, according to Civil Aviation Authority figures.

Stena Line’s growth equated to 3,000 additional cars and an additional 2,000 passengers to the Netherlands.

The quarter’s strongest monthly growth came in September, the month of Stena Line’s anniversary celebrations. Buoyed by promotional activity, the operator carried 11,000 cars to Holland during the month - a 17.2% year-on-year increase - and 46,000 passengers in total, equating to an 11.4% year-on-year increase.

Stena Line has also seen year-on-year growth across the North Sea for the year to date.

During the first nine months of the year, numbers of cars on the Harwich-Hook of Holland route rose by 4.2% compared to the same period last year, and total passenger numbers climbed by 1.4%.

Lars Olsson, Stena Line’s general manager for travel on the North Sea, said: “We are doing well. We are breaking some of the industry trends.”

“The summer was challenging for the UK outbound travel in general, with the Olympic Games dampening demand. Market conditions have remained testing and so Stena Line’s ongoing North Sea growth has bucked industry trends and the promotional work we carried out around our 50th anniversary in September has helped boost this further.

“During the golden anniversary month we grew our car traffic more than any other month in 2012, so we hope that the positive impact will continue and will assist in our full-year targets.”

In 2010, Stena Line introduced two newly-built passenger-freight Superferries on the route, representing an investment of £375m.

Stena runs twice daily return crossings on its Harwich to Hook of Holland route as well as more than 30 daily crossings on its various routes to Ireland.

Search hundreds of local jobs at Jobs24

Comments have been disabled on this article.

An employee at Suffolk-based flavour and fragrance ingredients manufacturer Treatt has been recognised for completing 40 years’ service with the company.

Manufacturing companies led the way in the deals market in the East of England in the first half of the year, according to new figures.

Campaigners calling for job candidates to be given feedback after interviews are now pressing the government to take action.

The 330,000 tax credit recipients in the East of 
England are being urged to renew before the July 31 deadline to avoid having their payments stopped.

More than 200 guests had a “high old time” as they attended Suffolk Chamber of Commerce’s biggest annual networking event on the rooftop of the Willis Towers Watson building in Ipswich.

Management Jobs

Show Job Lists

Most read

Topic pages

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter
MyDate24 MyPhotos24