Dozens of Suffolk jobs are at risk after fashion retailer Joules announced it is set to go into administration. 

The brand - famous for its posh wellies - has stores in Ipswich, Bury St Edmunds, Aldeburgh, Southwold, Woodbridge, and at Jimmy's Farm. 

The announcement comes after talks over an emergency cash call with investors including its founder Tom Joule were unsuccessful and have ended.

It said it would file a notice of intention to appoint Interpath Advisory as administrators to the firm and its subsidiaries, including online home and garden retailer The Garden Trading Company, “as soon as reasonably practicable”.

Joules said: “The board is taking this action to protect the interests of its creditors.”

The firm will suspend trading of its shares on the stock market due to the decision, adding that further announcements will be made “in due course”.

It is expected to formally appoint administrators in the next five to 10 working days but stressed that its stores and websites are continuing to trade as normal.

The Leicestershire-based chain employs around 1,600 staff and has over 130 shops.

Next had also been in talks with Joules over a deal to buy a minority stake in the business, but discussions between the two collapsed in September.

Joules then revealed it was in talks over a so-called cornerstone equity raise with strategic investors including Mr Joule – who recently returned to the firm in an executive position as product director.

It was also holding discussions with Mr Joule and its lender over a possible bridge financing deal to allow the funding talks to continue, but failed to secure the crucial strategic investment needed.

At the same time, the group was considering the option of a company voluntary arrangement (CVA) – which typically involves a firm agreeing delayed or reduced payments to landlords or other creditors – as part of a restructuring to turn around its fortunes.

It has suffered a slump in shares over the past year following profit warnings amid soaring costs and a downturn in consumer spending.

Mr Joule founded the eponymous firm in 1989, when he began selling clothing on a stand at a country show in Leicestershire.