The owner of a new dessert and milkshake bar in Bury St Edmunds says he is "filling a gap" with his new shop in the town centre.
Ben Hutton, the owner of Queen's Bar & Grill, is opening his new venture Crumbs in Lower Baxter Street on Friday.
The 30-year-old got the keys to the unit in mid-October and has spent the last few weeks converting it into an extravagant store to sell sweet treats.
Crumbs is ready to open on Black Friday, with Mr Hutton hoping the busy pre-Christmas shopping period will attract plenty of hungry customers.
The business originally spawned from Queen's selling cheesecakes and other desserts in the Covid lockdown.
Mr Hutton said he was on the lookout for a separate store for desserts as demand grew over time.
The new shop will be open from Thursday to Sunday every week and has hired a small team of staff.
Mr Hutton said: "It is looking really good and quirky. We want to keep things unique and really stand out in the town.
"There's nowhere you can really go for desserts in Bury St Edmunds, so we are filling a gap.
"It's exciting but I'm also a bit nervous. It's always a bit daunting when starting a new business but it's come together exactly how I wanted it do.
"If you're doing something a bit different, you really want to stand out. There's nowhere else like this."
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