A Bury St Edmunds mum-of-three says she's "completely overwhelmed" by the feedback she's received following the launch of her new children's clothing store.

Rozina Hajdarmetaj, 31, has launched her children's clothing business Bimbi from the previous site of The Bodhi Tree in The Traverse.

East Anglian Daily Times: Rozina Hajdarmetaj has opened Bimbi in Bury St Edmunds.Rozina Hajdarmetaj has opened Bimbi in Bury St Edmunds. (Image: Rozina Hajdarmetaj)

Having officially opened on Saturday, May 13, Miss Hajdarmetaj said the feedback has been "quite amazing".

"I'm just completely overwhelmed," she added.

"I'm so proud that I took this leap of faith and it's paying off."

East Anglian Daily Times: Rozina Hajdarmetaj decided to open Bimbi to fill a gap in the market.Rozina Hajdarmetaj decided to open Bimbi to fill a gap in the market. (Image: Rozina Hajdarmetaj)

With three children herself, Vanessa, 10, Kevin, eight, and Emma, three, Miss Hajdarmetaj said she'd always struggled with finding stylish children's clothing.

She established Bimbi to help fill demand in Bury St Edmunds for a quality shopping experience, with products for two- to eight-year-olds, baby pieces, accessories and shoes.

"It's going really really well and I think people recognise that we're offering something different," she added.

East Anglian Daily Times: Rozina Hajdarmetaj opened Bimbi on Saturday, May 13.Rozina Hajdarmetaj opened Bimbi on Saturday, May 13. (Image: Rozina Hajdarmetaj)

"The till is right by the window so I hear people walking past saying they must come in some time."

With just a few months left of her spring and summer collections, Miss Hajdarmetaj is now looking forward to branching out for her autumn and winter orders.