Woodbridge butcher's shop changes name to Reuben's

Fodder, at Old Station House, will be known as Reuben's Butcher, Deli & Bottle Shop from March 16. 

The shop - which is owned by Harry Wolff-Evans and run by his brother, Jack - has built up a loyal following since it launched in April 2022.

But Harry said a rebrand became necessary after finding a delicatessen in another part of the country had already taken the name.

“We were quite excited by it to be honest. Having been open for a couple of years now we've got to know our customers and suppliers," he said.

"This rebrand gives us the chance to put all of that knowledge into practice and show who we are and what we’re passionate about.”

Harry works alongside his brother Jack and his father Bill, and since opening the shop has built relationships with the family farms who rear and grow much of what they sell.

“The incredible quality of East Anglian produce is a product of the knowledge and passion handed down through generations," said Harry.

"Like us, every one of our suppliers is a family business. Farming - and butchery - takes so much time and energy I don’t think it would be possible otherwise.”

Harry chose to rename the shop after his son, Reuben, who was born during its first year of business.

“I wanted to show how important family is to me, and the business and hope one day my son will be working in the shop with me," he said.

"It also doesn’t hurt that I named him after a meat-filled deli sandwich."

The official relaunch of the shop takes place on March 30 when it will be celebrating the name-change by serving Reuben Grilled sandwiches from a food truck at the shop.

This will begin a series of monthly food truck events hosted on the last weekend of every month.