A new long-distance multi-day cycling adventure has been launched in a west Suffolk town.

The Wolf Way, a 248-mile cycle route that takes riders down Suffolk's best bridleways, byways, tracks and back lanes, was launched in Bury St Edmunds on Friday, March 22. 

Organisers, have said it has the potential to grow cycle tourism locally and will bring visitors from across the UK and Europe. 

The route was created by two local cycle enthusiasts, Chris Bower and Sharon Calton.

East Anglian Daily Times: The Wolf Way cycle track was launched on FridayThe Wolf Way cycle track was launched on Friday (Image: Charlotte Bond)

The pair spent a year designing and testing the route and have developed alternative sections, or 'Cubs', so all levels of riders can give it a go.

Chris Bower said: “We want to encourage local residents and visitors to be more active and explore and learn more about the fantastic Suffolk countryside, and towns and villages.

"Cycling the Wolf Way can be a challenge, or a more leisurely pursuit, completed over a short break or taking your time with the family and visiting sections throughout the year.”

The project was supported by  Suffolk Growth, Cycling UK and Suffolk County Council. 

East Anglian Daily Times: Community leaders came out to support the launchCommunity leaders came out to support the launch (Image: Charlotte Bond)

Richard Hunt, from the Suffolk Growth Partnership, said: "The Wolf Way helps visitors explore the county, taking time to stay, eat and drink, and visit the many destinations and attractions on the route, and we’re calling for visitor economy businesses to get involved and make the most of this opportunity.”

The Wolf Way is named after the protector of St Edmund, whose legacy echoes around Suffolk and East Anglia in place names and monuments.

The Wolf Way can be viewed on www.thewolfway.org.uk along with downloadable routes and points of interest mapping and storyboards.

Businesses wishing to get involved can visit www.suffolkgrowth.co.uk/the-wolf-way/ to find out more and download promotional support.