As part of the Born & Read in Suffolk campaign, Holly Ainley from the National Centre for Writing explores how everyday storytelling helps children understand the world and build vital language skills.
Stories – both real and imagined – help us make sense of ourselves and the world around us from an early age. They invite us into other people’s lives, nurturing empathy. They offer comfort and escape. They play a vital role in developing literacy.
This week is National Storytelling Week, a celebration of this power – and at a time when enjoyment of reading and writing is at a record low, it feels more important than ever.
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For babies and young children, stories are a gateway to understanding the world through imagination. They support language and vocabulary development, strengthening thinking, learning and memory, while building confidence and curiosity.
But storytelling doesn’t only benefit children. Sharing stories creates space for adults and children to connect, play and explore ideas together. Stories offer a safe place to be creative, to be silly, and to talk about big or tricky topics.
Stories can be factual or imaginary – or a blend of both. Inspiration can come from books, podcasts, films, songs, everyday experiences or joyful moments. And stories can always be reshaped and retold.
Everyone has a story within them. Don’t be put off by feeling foolish, short on time or lacking complex ideas. Your storytelling doesn’t have to be perfect, you just have to get started!
Draw from everyday life
Stories can be about anything: family holidays, school, emotions or a walk to the shops.
Memories from your own childhood, a photograph, object or familiar place can all spark a story. Talking through future events, and why they happen, can also help prepare children and build excitement rather than anxiety.
Read together
Sharing a book is one of the simplest ways to experience stories together.
Talk about the pictures and relate them to your own lives. If there’s a dog in the story, mention a dog your child knows.
If your child isn’t talking yet, let them point, turn pages and lead the interaction.
Let children help choose books. Re-reading favourites builds confidence and enjoyment. Librarians and booksellers are great sources of advice.
Let stories continue
When a book, film or programme ends, the story doesn’t have to. Talk about what you remember, act it out, make a simple puppet or create a short sequel together. You might even make a book using folded paper and drawings.
Everyday objects can become characters too: a spoon, a flower or a favourite teddy.
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Make time – and space
It may feel difficult to find time for storytelling, but there are plenty of ways to build stories into your everyday tasks.
Narrate and tell the story of your day as it happens. Talk about the things you can see when you’re out and about. Talk about the seasonal changes that are going on outside.
If you would like to sit down for some story time, put your phone away and give your child your full attention.
Routine can help, but it isn’t always possible. One minute? Ten minutes? Little and often works just as well.
Creating a specific space for stories sends a clear message that this time is special. A few cushions, a blanket, a pop-up tent or a decorated book box can turn storytelling into something children look forward to.
Use support
Think about the wider circle around your child – grandparents, childminders, nursery staff and friends. Let them know you’re encouraging storytelling and how they can support it. After all, stories are meant to be shared!
This feature is adapted from Neverending Stories, produced by the National Centre for Writing. If you’re looking for more storytelling tips, download it for free at nationalcentreforwriting.org.uk/neverending-stories
This article is part of Born & Read in Suffolk – a year-long initiative delivered in partnership with the National Centre for Writing and Suffolk Community Libraries, sponsored by Sizewell C and supported by Ipswich Town Football Club highlighting the importance of reading and writing. Follow the campaign throughout the year in our coverage and on social media using #BornAndRead2026 or get in touch at readingmatters@newsquest.co.uk
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