A new independent lingerie boutique is preparing to open its doors this weekend.
Rosie Musgrave, owner of Rosie's Boutique, is expanding her business after outgrowing her original premises at Loddon Business Centre, where she launched the store last year.
After building up a loyal customer base, Ms Musgrave said the move to a unit on Blyburgate in Beccles felt like a natural step.
She said: "I started from my original premises and quickly outgrew it, so I knew it was time to find a new space
"I chose Beccles because many of my customers already live here or are happy to travel the extra distance."
The boutique is housed in a Grade-II listed building and is surrounded by a variety of independent businesses, something Ms Musgrave said made it the perfect fit.
"There's a real sense of community here, and I've received such a lovely welcome from everyone," she added.
Inside, customers will find a carefully curated range of lingerie designed to cater to a wide variety of sizes and preferences.
Ms Musgrave said her experience has shown just how important the right fit can be.
She said: "I have fitted around 3,000 ladies over the years, and not one of them was wearing the correct size.
"I am passionate about what I do because I understand the difference that well-fitting lingerie can make to confidence and comfort."
The boutique will stock a mix of well-known everyday brands alongside more exclusive offerings, including Ms Musgrave's own label, Beautifully Buxom.
She also said the shop carries one of the largest size ranges available in the UK and aims to create a welcoming and inclusive environment for all customers.
Locals will be able to book personalised fitting appointments, although a walk-in service will also be available when possible.
Final preparations are now under way ahead of opening, with finishing touches being added to the shop.
The opening day on Saturday will be marked with a visit from the town's mayor at 12pm, as well as decorations outside the store.
