Surya Foods is continuing efforts to strengthen its routes to market in the Middle East by making a return visit to a major trade event in Dubai later this month.

Surya, part of the Flying Trade Group which also has interests in the hospitality sector, will be showcasing its UK top three rice brand Laila Basmati at the Gulfood Dubai exhibition which runs from February 18 to 22.

Also featured at the company’s stand will be other rice varieties from around the world, other products from the wider Laila range and its halal range, Humza.

Gulfood Dubai, one of the world’s largest annual food trade shows and held at the Dubai World Trade Centre, attracts many renowned chefs as well as leading food brands from around the world.

Surya has recently increased its presence on the exhibition trail, taking its part on the world food stage at a series of leading food and drink events including the Food & Drink Expo Birmingham and IFE London.

A spokesman for the company said: “The events have helped attract thousands of pounds worth of new business leads. The events provide a great platform for Surya to present its unique line up of products to a global audience of retail and foodservice professionals.”