Bury St Edmunds: Greene King launches Caritas charity ale in support of Macmillan Cancer Support
The pump clip for Greene King's limited edition charity ale Caritas, produced to help raise money for Macmillan Cancer Support - Credit: Archant
BEER drinkers will be able to do their bit for charity during April by trying out Caritas, a limited edition blonde ale produced by Greene King to help raise money for Macmillan Cancer Support.
Caritas, which means “charity” in Latin, is a 4.0%abv (alcohol by volume) ale described as having a slight citrus taste and a fruity aroma. Greene King will donate 5p from every pint sold to Macmillan, with which the brewer formed a national partnership last year.
Chris Houlton, managing director of Greene King Brewing and Brands, said: “We are extremely proud of our relationship with Macmillan and pleased to be able to involve our customers in the partnership in such a natural and simple way.”
“The donation mechanism attached to Caritas means ale fans can enjoy a distinctive new beer while helping us to raise money for a great cause.”
Under its partnership with Macmillan, Bury St Edmunds-based Greene King plans to raise more than £1million to help improve the lives of people affected by cancer.
Other fundraising ideas in the pipeline for 2013 include rolling out charity wristbands with the Macmillan “Not Alone” message to all Greene King brands. Greene King will also again encourage employees to throw their support behind Macmillan’s flagship fundraiser, the World’s Biggest Coffee Morning.
Rachel Gascoigne, partnership account manager at Macmillan, said: “Macmillan aims to be there for everyone affected by cancer, but we cannot do this alone.
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“That’s why we are delighted to benefit from the support of Greene King, and are very grateful for the money their customers will help to raise during April to enable us be there for even more people who need our support.”
