Bury St Edmunds: Motorcycle dealership Krazy Horse adds a touch a cafe culture

Krazy Horse owner Paul Beamish at the company's newly-opend showroom complex in Bury St Edmunds

Krazy Horse owner Paul Beamish at the company's newly-opend showroom complex in Bury St Edmunds - Credit: Archant

KRAZY Horse, the Suffolk-based motorcycle dealership which specialises in customised bikes, has opned a new multi-million pound facility which it hopes will attract visitors from all over the UK.

The new retail and leisure outlet on the Lark Valley Business Park, on the edge of Bury St Edmunds, replaces the company’s existing premises in Looms Lane as a showcase for iconic machines such as the Morgan Three Wheeler and Japan-based Zero Engineering’s Sumurai Chopper bikes.

It opened shortly before Christmas and, from January 19, will also feature a Rockers Cafe, a collaboration with the well-known bike and car destination meeting place Ace Cafe London.

Krazy Horse owner and managing director Paul Beamish said: “We are bringing a whole new concept of luxury to the East of England for those with an interest in bikes, three-wheelers, hotrods, fashion, music and culture.

“This will be a showcase facility where people can come and experience some of the very best motorcycle innovations on the planet and take in the world of merchandise and the all-action events that surround them.”

He added: “To bring the Rockers Cafe, Zero Engineering, Morgan and other leading marques and brands to Suffolk will make this ‘motor emporium’ a key attraction for the East of England. We will be linking up with the best manufacturers in the industry to stage some memorable meets and events – mixing fun, fashion and creativity.”

The new retail outlet and leisure venue features workshops, display space and a mezzanine accommodating the Rockers Cafe, a clothing arena and a globally-stocked parts department.

Most Read

Krazy Horse secured the Zero Engineering Europe distribution rights in 2010 and to date has appointed dealerships in Italy, Germany, Netherlands, France, Switzerland, Spain as well as the UK.

Clothing brands available from the new destination outlet will include Belstaff, Red Wing Shoes, Levi’s, Levi’s Vintage Clothing, Dickies, Draggin, Roland Sands, Jofama, Deus, Davida, Premier, Roof and carefully selected items from Ace Cafe London’s StoMoCo and Rockers range.

Krazy Horse, which has developed a worldwide reputation for building custom bikes, was started by Mr Beamish as a hobby, but when he couldn’t get the parts he needed locally he established a shop that has continued to expand since opening in 1996.

“For me this is a dream job,” he said. “Bikes are in my blood – my grandfather used to adapt bikes in the 1930s and I have always been interested in this kind of thing.

“The designs are about originality; creating something that just flows. It’s about being a rebel and striving to build something monumental.”