Acquisition of Hoxne-based Easey Pigs approved by competition watchdog

UK outdoor pigs being reared on behalf of Tulip, which has acquired Easey Pigs. Picture: TULIP

UK outdoor pigs being reared on behalf of Tulip, which has acquired Easey Pigs. Picture: TULIP - Credit: Tulip

A deal to buy a major Suffolk pig company has been approved by the Competition & Markets Authority.

Easey Pigs, based at Hoxne, near Eye, was acquired in September by international food firm Tulip, which is part of Danish Crown, for an undisclosed sum.

The Danish Crown group, a co-operative owned by 7,600 Danish member farmers, is the world’s largest pork exporter and Europe’s largest pork processor.

Easey Pigs, based at Hoxne, near Eye, grew to become a national business with a £60m to £70m turnover and employing 70 staff.

The CMA investigated whether Tulip, in using the pigs bred and farmed by Easey to satisfy its own customer demand, would reduce supply to Tulip’s downstream rivals.


You may also want to watch:


However, the body ruled that the deal does not give rise to vertical competition concerns because “Tulip’s rivals in the supply of fresh and processed pork will have access to sufficient alternative supplies of outdoor bred pigs to continue to be able to provide a competitive constraint on Tulip post-Merger.”

Most Read

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter
Comments powered by Disqus