Denny Bros Fix-a-Form system features in relaunch of 9BAR snack bars
- Credit: Archant
The Fix-a-Form leaflet labelling system developed by Bury St Edmunds print firm Denny Bros has been adopted by Wholebake for a re-brand of its 9BAR snacks.
The new-look packaging features three mini pages of text and images highlighting the natural ingredients used in the bars, their energy value and Wholebake’s support for charity.
Wholebake is working with UK charity SolarAid to provide solar lights to families of children in Africa to enable them to study using a clean and sustainable energy that will help to change lives.
It says it chose the Fix-a-Form concept to support the 9BAR re-launch as it enabled the company to communicate its two distinctive messages: “The Power of Seeds” and “The Power of Deeds” directly to its customers in one go.
Stephanie Castling, senior marketing buyer at Denny Bros, said: “9BAR is such a fantastic energy brand. Its customers are active people who will welcome the new and more natural branding, and they will share an interest in the work that 9BAR are doing in Africa to provide light for children who are without many basic comforts including electricity.
“We are very happy to see Fix-a-Form being used so prominently on 9BAR packs to get these key messages out to people who buy energy snacks at supermarkets, health food shops and online to help with the fast-developing success story of 9BAR.”
Formed in 1945, and celebrating its 70th anniversary this year, Denny Bros is still family-run and now consists of five companies covering everything from manufacturing and self-print to retail sales and machinery. The Fix-a-Form brand is manufactured under license in more than 20 countries around the world.