Firm designs college look

AN Ipswich-based design firm beat back competition from around the country to create a fresh look for Suffolk New College.White Space Design was among 51 companies to take part in a competitive pitch to implement a new brand to span all the college's forthcoming prospectuses.

AN Ipswich-based design firm beat back competition from around the country to create a fresh look for Suffolk New College.

White Space Design was among 51 companies to take part in a competitive pitch to implement a new brand to span all the college's forthcoming prospectuses.

The college recently refreshed its brand to reflect its changing role and its appeal to a new set of prospective students.

“It's an exciting period for the college and the new brand is a big part of the positive changes that are taking place, so it's crucial that any material carrying the new logo extends and complements the new look and feel,” said the college's director of communications Tracey Bailey.


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“We knew how important it was to find the right design agency who understood our target market and who would give our prospectuses and marketing the high impact they required, hence we decided to open up the invitation for companies to tender for the work.”

White Space managing director Neil Prentice said they were “thrilled” to be awarded the contract.

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“The chance of working with them again on their new brand was an exciting prospect so it wasn't a difficult decision to pitch for this project,” he said.

“We worked hard to ensure our proposed designs were right and ensured we were never complacent in our approach in creating them.”

Ms Bailey was keen that their creative treatment should be clean and contemporary, in line with the new developments at the college, as well as instantly attention-grabbing for its target audience.

“White Space managed a design style which was positive and upbeat, which also carried our new brand to a great level. But what really impressed us was that we could clearly see how their design could be used beyond our prospectuses in other forms,” she said.

Suffolk New College is due to move to its new Rope Walk building in September 2009.

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