Four more digital experted for Crafted Media

A STRING of new client wins at Ipswich-based creative agency Crafted Media – including Notcutts, West Suffolk College and the national hi-fi retail chain Audio-T – has resulted in the recruitment of four new members of staff.

Sophie Mason joins the company as PPC Manager, overseeing the company’s paid search campaigns and helping to increase the scope and reach of Crafted Media’s paid search offerings. She graduated from the University of East Anglia in 2007 with a degree in Society, Culture and Media and previously worked for CheezeDMG on accounts including the British Heart Foundation, Oxfam and the Holiday Cottages Group.

Kate Southgate brings the dedicated copywriting team to two. Kate was previously employed as Editor-in-Chief of Maddog Magazine following a journalism degree at the University of Lincoln.

Dan Whitehouse is senior search marketer and joins the company from Unruly Media, where he has worked on both the Stella and Sony accounts. He has a degree in Business, IT and Marketing from Heriot-Watt University, Edinburgh.

Tom Griffiths becomes Crafted Media’s sales and marketing director. He has over six years’ business development experience working for a wide range of digital agencies on major accounts including HSBC, Tesco Personal Finance and Champagne Bollinger.

The recent appointments follow similar expansions in both halves of 2009. The Crafted Media team, just 6 at the beginning of 2008, now stands at 20. Further appointments are intended with plans to expand the development team already under way.

“We continue to expand our workforce with diverse appointments that add to the growing skill set pool spread throughout our teams,” said Brad Warwick, commercial director at Crafted Media.

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“In this industry it is essential to remain abreast of best practice and technical developments – the employment of key talent is essential to achieving this.

“As well as providing a superior service to new clients, as the economy improves many of our current clients want to expand their online offerings, drawing on the range of services we offer to gain an edge in the competitive post-recession climate.”