Agencies cooperate as The Golfing Hub in Sudbury is launched with Bentley Golf and Vega clubs. East Anglian Daily Times: The Future 50 programme is supported by the partner businessesThe Future 50 programme is supported by the partner businesses (Image: Archant)

A ground-breaking indoor golf facility is coming to Sudbury. The Golfing Hub is being managed by Suffolk design agency Mutual Media – but the launch is being supported by Future 50 member Cheddar Creative.

“In some respects, we're competitors on the design side but there's enough differentiation,” explains Cheddar’s Rich Wood. "We're looking more at marketing campaigns and social media and that kind of thing.”

East Anglian Daily Times: Collaboration between agencies is the future, say Rich Wood of Cheddar Creative and Peter Brady of Mutual MediaCollaboration between agencies is the future, say Rich Wood of Cheddar Creative and Peter Brady of Mutual Media (Image: Cheddar Creative)

“There's stuff we can do to help Rich, and there's stuff that he can do to help us,” says Mutual’s Peter Brady. “From my perspective, collaboration is definitely the way forward.”

The Golfing Hub comes from a collaboration with one of Mutual’s clients, Professional Golf Europe. As well as the prestigious Vega brand, it produces Bentley Golf clubs. With the lease on its old industrial space in Hereford coming to an end, it partnered with Mutual to move warehousing and then production to Suffolk.

East Anglian Daily Times: The Golfing Hub brings indoor golf simulators and club fittings to SudburyThe Golfing Hub brings indoor golf simulators and club fittings to Sudbury (Image: The Golfing Hub)

“We’re looking to create a unique space that’s suitable for Bently customers to visit,” Mr Brady explains. That is The Golfing Hub, which will be open to all golfers. It will have indoor simulators, offering a chance to play a virtual round on more than 100 top-flight courses, personalised club fitting with TrackMan, and meeting facilities for corporate bookings.

“If someone is fitted for a set of clubs, we can build them while they wait – they can even watch them being made,” says Mr Brady. Clubs can even be personalised with a laser.

East Anglian Daily Times: Uniquely, after being fitted for new clubs, you can watch them being made at The Golfing Hub and take them away on the dayUniquely, after being fitted for new clubs, you can watch them being made at The Golfing Hub and take them away on the day (Image: The Golfing Hub)

“There are lots of angles here as we prepare for the launch,” says Mr Wood. “We’re focusing on social media – LinkedIn for the business visitors and Instagram for general golfing interest, looking at competitions to spread the word and create some buzz around the launch.”

The Golfing Hub in Sudbury opens on September 16. For more information go to Instagram and LinkedIn, searching for “The Golfing Hub”.