Haverhill: Cake company enjoys 20 year slice of the action

A CAKE company is celebrating a double slice of good fortune.

The Wicked Cake Company marks 20 years in business this year and a move to brand new premises in Haverhill which are twice the size of its previous factory.

Last year, it produced and supplied over eight million cakes, muffins, flapjacks and other baked products to the wholesale and catering industry.

The Wicked Cake Company was established in Cambridge in 1991 by Chris Bliss and his brothers and, in 2011, has a core staff of 30, supplemented by an equivalent amount of agency support.

Growth in the past two decades has seen the family-owned company become of the country’s leading producers and suppliers of pre-packaged baked confectionery goods and new contracts won recently will see Wicked Cake Company products being supplied to UK-based airlines and rail networks for the first time.

To accommodate the firm’s growth and plans for future business expansion, the Wicked Cake Company’s new factory at Maple Park in Haverhill is more than twice the size - at 20,000sq ft – of its previous unit at Neath Farm Business Park in Cherry Hinton, on the outskirts of Cambridge, which it had outgrown.

It has been anew investment in equipment means it can make its cake faster than before.

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It also has more storage capacity space and is already up and running with two shifts per day at Maple Park.

Chief Executive, Chris Bliss says while the new factory is just over double the size of the old premises in terms of floor space, the higher grade specification and facilities - which include a new, product cooling system – means capacity is four times that of the old unit.

“All of our permanent staff – affectionately known as the Wicked Cake Crew - have made the 20 mile move with us from the edge of Cambridge to the edge of Suffolk,” he said.

“This is testament not only to their dedication and loyalty but also to the quality of working environment and facilities at Haverhill’s Maple Park.”