Ipswich: 10 new jobs created as Jessops camera shop reopens

Jessops has reopened in Ipswich

Jessops has reopened in Ipswich - Credit: Contributed

Re-launched camera chain Jessops has re-opened its store in Ipswich.

The fully re-fitted store in The Buttermarket employs a staff of 10 and forms part of a wider relaunch of the brand.

Supervisor Jim Eyers, who previously worked at the Jessops store in Colchester, said: “It is great to be back. The shop looks superb after a compete re-fit. It is realy good news.”

Dragons’ Den star Peter Jones relaunched Jessops two months after it was forced from the high street, with high profile shops in London, Manchester and Aberdeen among half a dozen stores which re-opened at Easter.

At the time, the company said that up to 30 more Jessops shops were planned to follow as part of a £4million investment.

Jessops called in administrators PwC in January, leading to the closure of all 187 stores and the loss of almost 1,500 jobs.

Later that month Mr Jones and other investors bought the brand and certain assets. The entrepreneur is the sole owner of the relaunched store chain.

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The company pledged to create 500 jobs with its relaunch, with the majority going to former Jessops staff who lost their jobs when the chain collapsed.

Mr Jones said: “I believe Jessops is an iconic British brand which can lead the retail resurgence on Britain’s high streets, powered by new innovations and world-leading, expert staff.

“Image is everything and, even in the mobile and tablet era, there’s no substitute for a quality camera when it comes to taking the perfect picture.”

The relaunched company is forecasting sales of at least £80million in its first year, which it says will give it 15% of the DSLR camera market in the UK.

Jessops also promises greater integration with its online presence, including an option to collect internet orders in store.

The camera giant was the first high-profile retail casualty of 2013, after suffering from online competition and a boom in camera phones in recent years, which hit demand for digital cameras.

At its appointment, PwC said the company’s core market had seen a “significant decline” in 2012, with forecast profits over Christmas having failed to materialise, squeezing its funding.

Jessops, which began life in 1935 when Frank Jessop opened his first shop in Leicester, had struggled since 2007, when it underwent a major overhaul with a swathe of store closures.