Ipswich agency Crafted designs global website for MSC shipping group
Tom Gillman of Crafted. - Credit: Archant
Mediterranean Shipping Company, which has its UK head office in Ipswich, has launched a new global website, designed and built by locally-based digital agency Crafted.
Operating across 157 countries in eleven languages, msc.com features a variety of interactive tools to make it faster and easier for customers to manage their shipments, while enabling MSC teams working in more than 450 offices worldwide to update their own content to be approved by the company’s headquarters in Geneva.
Customers can view live container schedules via an airport-style arrivals and departures board and use a CO2 calculator to determine their cargo’s carbon footprint. They can also find out information about restricted cargo and key trading partners for imports and exports in 230 online country guides.
The website forms a part of the company’s growth strategy and aims to drive increased sales, including to auxiliary services, such as haulage, logistics and warehousing.
Joe Cook, global marketing manager at MSC, said: “Our new website projects the true size, scope and spirit of one of the world’s leading container shipping lines, bringing our award-winning customer service to our users online.
“Its responsive design ensures customers can benefit from our services no matter which device they use to access the web, with the interactive tools enabling them to book and check shipments faster and easier than ever before. Msc.com provides a first-class user experience that continues to set us apart in our industry.”
Tom Gillman, commercial director at Crafted, said: “We’re really excited to announce the launch of the MSC global website, which rolls out the company’s refreshed branding for the first time worldwide.
Most Read
- 1 Striking new seafront café opens its doors to customers after two-year wait
- 2 Four-bedroom cottage on Dunwich clifftops for sale for £295k
- 3 Suffolk town named one of the best places to go on holiday in the UK
- 4 'It riles me to the core' - Anger as sofas dumped near Suffolk beauty spot
- 5 A14 lane closure in Bury St Edmunds after two-car crash
- 6 Dog walker in his 70s suffers cuts and bruises after attack in west Suffolk
- 7 'The children were buzzing' - Ed Sheeran sends video to Suffolk school
- 8 Thunderstorm warning issued for East of England
- 9 Travel: Stay on the UK's first floating glamping pod...in Beccles
- 10 Suffolk market town will lose its Post Office in June
“This project involved catering for differences in local markets and cultures, with our team delivering a sophisticated and flexible solution that meets the differing needs of the MSC teams worldwide.”
Wholly owned by Mediterranean Shipping Company, MSC UK operates as an independent national carrier delivering the company’s global services locally throughout the United Kingdom.
Its Ipswich head office sees ships leave regularly form nine ports across the UK, including the Port of Felixstowe. This is complemented by a comprehensive road and rail haulage resource across East Anglia and beyond.