Ipswich: Genesis PR adopts Genesis Orwell Mecap

Suffolk public relations agency Genesis PR has adopted its namesake Genesis Orwell Mencap, the Ipswich-based provider of services for people with disabilities and their families and carers, as its nominated charity for the next year.

The partnership was formed following Genesis PR’s rebrand from its former name Project PR in May.

Genesis PR will provide PR and marketing services to Genesis Orwell Mencap to help raise the organisation’s profile across Suffolk. The agency will also donate the proceeds of any fundraising activities over the next 12 months to the registered charity.

Nino Serritiello, chief executive of Genesis Orwell Mencap, said: “We are very much looking forward to working with Genesis PR and hope the partnership will be mutually beneficial.”

Rachel Cass, senior account manager at Genesis PR, said: “Each year we work with one or two local charitable organisations and provide our services free of charge. The fit with Genesis Orwell Mencap is perfect and we hope our support over the coming months will make a real difference to the organisation.”

Genesis Orwell Mencap provides a range of support services and activities for people with disabilities from its site in Wright Road, Ipswich and in the community.

The organisation also runs social enterprises including Genesis Garden Furniture, the Green Bike Project which repairs unwanted bikes, pottery, soft fabric and glass crafts.