Ipswich: New era as Project PR becomes Genesis PR

ONE of East Anglia’s top PR agencies, Project PR, has celebrated 15 years in business by taking on a new identity.

The Suffolk-based agency, which won the Chartered Institute of Public Relations’ “Outstanding PR Consultancy of the Year” award for East Anglia last year, announced its new name at an event held yesterday evening at Mariners restaurant on Ipswich Waterfront with clients, media and friends.

Director of the newly named Genesis PR, Penny Arbuthnot, said: “We had reached a stage of our development where the Project PR name no longer sat comfortably with where we wanted to go as a business.

“The rebirth as Genesis PR is the result of months of research and planning to create a new brand which reflects our vision and ambition to become one of the UK’s top 150 PR agencies.”

Explaining the choice for the company’s new name, she added: “Genesis PR is about creating stronger reputations and brands for our clients to help them achieve their goals.”

Earlier this year, marketing industry magazine The Drum ranked the company as the second most awarded marketing and PR agency in the South East and 37th in the top 100 most awarded in the UK outside London.

Genesis PR creates and delivers PR strategies for clients, with core services including media relations, stakeholder engagement and social media.

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It has clients both local and national, including the Ipswich Building Society, Christies Care, Grant Thornton, Ford Retail, Sanctuary Personnel and Live Well UK.