Kent Blaxill among the honours at Farrow & Ball Stockist Awards
- Credit: Archant
East Anglian decorative materials supplier Kent Blaxill has been named among the winners at the 2015 Farrow & Ball Stockist Awards.
Colchester-based Kent Blaxill, which also has nine other branches around the region, picked up the award for Best In-store Presentation.
It was judged on the recently revamped display at its Melton branch, near Woodbridge, beating off competition from stockists based in the United States, Canada, Germany and France.
Kent Blaxill was represented at the awards event by Ron McConnachie, commercial director, Jane Collins, Melton branch manager, Lyndsey O’Dowd, also from Melton; and Sally Dewar from the Bury St Edmunds branch.
“The decision was apparently very close with some fantastic displays from the European finalists,” said Mr McConnachie. “The judges in the end were particularly impressed by the transformation at Melton, where sales have increased 42% since the revamp.
“The judging criteria included the ‘wow’ factor at the stockist whose in-store presentation reflects the premium nature of the Farrow & Ball brand and delivers an outstanding consumer experience, with a dedicated F&B window and/or in-store displays.”
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“The award shows that we are getting the balance right in our new branch layouts between trade and retail products, with both trade and retail manufacturers being very complimentary,” he added.
“Several KB staff were involved with the project; thanks and credit to Jill Blaxill who designed and implemented the display, to Chris Barton for project managing the branch revamp, and to Jane Collins and her team at the Melton branch who kept the store open throughout the transformation.”
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The awards ceremony was held at the Haven Hotel at Sandbanks, near Poole in Dorset.
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