An electrical retail chain based in Lowestoft hopes to improve the efficiency of its drivers after installing in-cab driver coaching devices across its fleet.

Hughes, which has 17 stores across the East of England and is the country’s second largest provider of home entertainment and kitchen appliance rentals, has 200 vans and 20 cars and hopes the device, known as Lightfoot, will cut fuel bills, accidents, wear and tear and pollution.

Service director Martin Coleby said they agreed to trial it in 10 vans and his own car following a meeting with Martin Kadhim of Lightfoot, who explained how its device guides drivers to a smoother, more efficient style of driving, and provides driver incentives and rewards for those achieving targets. “The impact was instant and impressive. As soon as we had the first report we could see the immediate improvement from our drivers,” he said. “One of our worst drivers transformed overnight.”