Essex social media star Mrs Hinch signs up to be a regular on ITV’s This Morning

Mrs Hinch Home with Phillip Schofield and Holly Willoughby

Mrs Hinch Home with Phillip Schofield and Holly Willoughby - Credit: Archant

After appearing on This Morning earlier this week, presenters Phillip Schofield and Holly Willoughby revealed the exciting news that Mrs Hinch has been signed up to be a regular on their show to share her cleaning hacks.

The social influencer from Maldon, who has 678,000 followers on Instagram, shot to fame for offering her best cleaning tips and tools she uses to keep her home fresh and sparkling.

Mrs Hinch names her dish cloths, and regularly shares images of her spotless home with her fans, who she refers to as her ‘Hinch army.’

She revealed her real identity - Sophie Hinchcliffe - on an episode of ITV’s This Morning earlier this week.

Her popularity has skyrocketed in recent weeks as many tune in to see her daily tips.


You may also want to watch:


Mrs Hinch was in Witham in Essex today to open a new Savers store in Newlands Shopping Centre.

She is making an impact on how we conduct our ‘hinching’ - which is what her fans have now dubbed as the new word for cleaning.

Most Read

Mrs Hinch described being on This Morning as “an amazing experience,” adding to her Instagram fans: “thank you for having me on the show! Happy hinching everyone and thank you to my army for making this happen .. forever grateful.”

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter
Comments powered by Disqus