Needham Market digital media business rebrands as Unity Online

Alex Pattenden, managing director of Unity Online.

Alex Pattenden, managing director of Unity Online. - Credit: Archant

Suffolk digital marketing company Unity Media Eastern has rebranded to become Unity Online, in a move designed to help it to meeting growing demand from the small and medium-sized enterprises (SME) sector.

Unity, which was launched two years ago, believes there is untapped potential for SMEs to put their local directory profile in front of a worldwide market due to a shortage of complete digital marketing solutions for smaller businesses. The Needham Market-based business, headed up by managing director Alex Pattenden, has grown from a two-man start-up to a team of nine digital specialists operating from its modern office in Williamsport Way on the Lion Barn Industrial Estate.

It has become a digital partner to more than 100 clients around the UK, ranging from small local firms to multi-nationals and across a diverse range of sectors, helping them to increase their revenue through online platforms.

Alex said that understanding the needs of SMEs in the region, and dispelling the common fear among business owners when it comes to embracing the fast-paced digital world, has been central to the firm’s success and how it has evolved its position in the market.

“Quite quickly, it became apparent that there was a gap in the market for a ‘go-to’ digital solution for SMEs; one that can demystify the world of web and make it accessible for all businesses,” he said.

“Our rebrand reflects our reposition as a digital marketing partner to our clients. It is our job to understand their business goals before coming up with a strategy and delivering tangible, measurable results. Crucially, our clients don’t need to know anything about digital marketing, they just see the value to their bottom line.”

Services provided by Unity include website design and development, search engine optimisation (SEO), Google Adwords, including pay-per-click online advertising, and social media management.

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In repositioning its offering, the company has launched a new look and a website featuring an “advice centre”, where the latest updates and announcements in the ever-changing digital arena will be published to help keep businesses “in the know”.

Alex added: “Digital marketing is a very broad and technical industry, which is why we have a team of experts with years of experience who specialise in the various existing and emerging digital fields.

“The breadth of service that we offer is unusual, but it is necessary so our clients can find all the support they need in one place.

“I am also proud that, in growing our team, we have created local employment opportunities in a market where jobs are usually found in large towns or cities.”