EAST Anglia-based self-catering holiday specialist Hoseasons is to retain its name following its �51million acquisition in February by the United States group Wyndham Worldwide.

The Lowestoft firm, now part of its new owner’s European arm, Wyndham Exchange & Rentals, and merged with its existing UK business, The Holiday Cottages Group, has been re-styled as “The Hoseasons Group, a Wyndham Rentals company”.

It means that Hoseasons is now the umbrella name for a range of holiday brands including English Country Cottages, Welcome Cottages, cottages4you, Blakes Boats and villas4you.

The company’s new look was unveiled to coincide with a visit to the Lowestoft site by Geoff Ballotti, chief executive of Wyndham Exchange & Rentals, and the Mayor of LowPhotoestoft, Nigel Dack.

Mr Ballotti, who also visited a number of boatyards and holiday parks in Suffolk and Norfolk, said: “We very much look forward to continuing to grow the business here thanks to the hard work and commitment of the Lowestoft team.”