New identity for Colchester-based cruise retailer ROL

From left, Graham Gooch representing Essex County Cricket Club, Karen Hall, IT and development direc

From left, Graham Gooch representing Essex County Cricket Club, Karen Hall, IT and development director at ROL Cruise, Will Quince, MP for Colchester, Julie Young, Mayor of Colchester, and John Schultz, commercial consultant at ROL Cruise. - Credit: Archant

Independent cruise retailer ROL Cruise has officially launched a new brand identity with the the unveiling of new signage outside its headquarters at Lexden, Colchester.

Guests at the unveiling of ROL Cruise's new corporate identity including, from Julie Young, the Mayo

Guests at the unveiling of ROL Cruise's new corporate identity including, from Julie Young, the Mayor of Colchester, flanked by Will Quince, MP for Colchester, left, and John Schultz, commercial consultant at ROL Cruise. - Credit: Archant

The ceremony was performered by the Mayor of Colchester, Julie Young, along with John Schultz, local commercial consultant for ROL Cruise.

Other guests at the event included Colchester MP Will Quince and former England cricketer Graham Gooch, respresenting Essex Cricket Club, as well as directors from a number of local business and ROL customers and staff.

Originally established in 1995 as Reader Offers Ltd, the company today employs 130 people.

Mr Schultz said: “On behalf of everyone at ROL Cruise, we would like to thank everyone who joined us to celebrate the grand reveal of the new brand signage for ROL Cruise, which marks the culmination of our major brand identity project.

“In particular, I would like to make special thanks to Madam Mayor, Councillor Julie Young, for joining us and for agreeing to help us lead the proceedings.”

He added: “Our new logo and branding identity really demonstrates the exceptional quality that we deliver here at ROL Cruise.

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“The high standards set by the company over two decades ago remain and you’ll see that a new strapline has been introduced, which is ‘Experience the Difference’. Experience the Difference goes much further than being just a strapline however, and actually forms our business’ ethos, something that all staff members strive to deliver every day.”