New identity for recycling company

COMPUTER recycling company End-O-Line in Maldon has announced a name change, reflecting its expansion into the wider IT arena.

COMPUTER recycling company End-O-Line in Maldon has announced a name change, reflecting its expansion into the wider IT arena.

For the past couple of years, the company has offered a comprehensive IT equipment service to its leading clients in the banking, insurance, law and financial services sector. The firm has decided to officially mark the change of direction with a new corporate identity - EOL IT Services.

The new approach, which includes a revised company structure and increased staff numbers, is spear-headed by managing director Richard Parker, who took over day-to-day management of the company two years ago from Jan Smith, the firm's founder and Mr Parker's sister. Mrs Smith has stepped into the role of chairman.

“End-O-Line has done phenomenally well since Jan founded the company 11 years ago and has remained on a high growth curve throughout,” said Mr Parker.

“In response to client demand we have been offering a far wider service to our clients while retaining the total security element of the service they already enjoy.

“We have quietly established our credentials to carry out fully managed services. It has been so successful that it became a logical step for us to expand the company to meet the demand we know is out there.”

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He added: “These are exciting times for EOL. As our service grows, we will continue to provide our customers with the same EOL commitment to trust, security, quality and confidentiality.”

It is an exciting time too for chairman Jan Smith who has been selected as a finalist in the national Everywoman Awards sponsored by NatWest.

Named Entrepreneur of the Year in last year's Anglian Business Awards, Mrs Smith will find out next month if she will add a national title to the numerous regional and industry awards she has received over the years.

She is shortlisted in the Everywoman Awards Hera category which highlights the inspirational efforts of business women over the age of 50. As well as her work at EOL, Jan has launched several other business ventures including an award-winning day nursery in Danbury.

“I am particularly delighted that it is my inspirational efforts which have contributed to this opportunity,” she said. “I have always been passionate about supporting others who set out to make it on their own in the business world.”