New initiative to develop staff and encourage growth

Front Row (left to right): Sarah Stephens, Financial Controller at Jacob Bailey; Kish Singh, Digital

Front Row (left to right): Sarah Stephens, Financial Controller at Jacob Bailey; Kish Singh, Digital Project Manager at Jacob Bailey; Lucy Stafford, Brilliant Experiences Board Chair. Back Row (left to right): Matt McCormack, Designer at 032; Lewis Nelson, Designer at Jacob Bailey; Karen Woods, Senior Account Director at Jacob Bailey; Oliver Hearsum, Digital Planner at Jacob Bailey. - Credit: Archant

Jacob Bailey Group, the creative business services agency, is launching the Brilliant Experiences Board to encourage diversity across the business.

The new board has seven members from departments within the agency: Jacob Bailey (UK), Jacob Bailey (US), 032, Technical Studio and Operations.

It aims to create a diverse composition of backgrounds, experiences and talent to tackle board-level business issues in three key categories: people, processes and growth.

Chaired by Lucy Stafford, former managing director of Mindshare and former council chair at the DMA Group, the Brilliant Experiences Board will meet monthly, alternating between Jacob Bailey Group’s offices in Ipswich and London. Its first meeting will take place on February 24 in Ipswich.

Applications for board positions were open to all team members, with the exception of managing partners, across Jacob Bailey Group’s offices in Ipswich, Nottingham, London and New York.


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Managing partners met on February 20 to review applications and agree the board’s composition.

Jacob Bailey Group believes business growth often comes at a cost to culture. Instead, it should be achieved incrementally by encouraging small but regular improvement. The Brilliant Experiences Board will ensure the agency is set up to continually refine its processes and be better integrated, as it moves closer to achieving its ambitions of being recognised as a great place to work and becoming a fully qualified agency.

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Brilliant Experiences Board members will benefit from career and personal development, while receiving guidance and mentorship from Lucy Stafford during meetings.

Meanwhile, the board will look to improve job role management and the induction of new starters. It will also tackle key areas of growth, including SaaS product development, sales strategy and delivery.

Shaun Bailey, founder and chief executive, Jacob Bailey Group said: “At Jacob Bailey Group we’re all about creating Brilliant Experiences, for our people and clients, which is why we’ve launched this Board. Our people are important to us, and we’re excited to be able to offer them this unique opportunity.

“Through its diverse composition and by encouraging exposure to top-level decision making, the board will help our business improve and grow. What’s more, a fresh perspective and new ideas will be echoed in our client work and the experiences of their customers.”

Will Wright, operations director Jacob Bailey Group said: “It’s fair to say there’s lots to do if we’re going to achieve our ambitions, and the managing partners can’t do it alone. The Brilliant Experiences Board will ensure the effort is collective and the wider team is engaged in reaching these goals.”

Lucy Stafford said: “Having worked with Jacob Bailey Group for a number of years across various projects including training and mentoring, I’m excited to be able to contribute to this important initiative. The agency is passionate about creating great work for clients, and developing its people and processes is a big part of that. The Brilliant Experiences Board will help set a much-needed industry standard for championing agency diversity.”

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