Sainsbury’s adds Habitat brand to roll-out of in-store Argos concessions

Sainsbury's chief executive Mike Coupe.
Photo: Sainsbury's/PA Wire

Sainsbury's chief executive Mike Coupe. Photo: Sainsbury's/PA Wire - Credit: PA

Sainsbury’s is to more than double the number of Argos outlets in its supermarkets by Christmas and introduce home furnishings retailer Habitat into its stores for the first time.

The grocery giant said the move, which follows its newly-completed £1.4bn takeover of Argos and Habitat owner Home Retail Group, will give customers access to more than 90,000 products under one roof.

Sainsbury’s will increase the number of Argos concessions from 13 to 30 and open five Mini Habitat stores within its supermarkets over the coming months.

Boss Mike Coupe said: “This is the start of an exciting new phase for Sainsbury’s, Argos and Habitat.

“Being able to shop across all three brands under one roof will make our customers’ lives even more convenient and offer them incredible choice.”

The takeover of Home Retail aims to give the firm greater firepower to take on the likes of Amazon, with Sainsbury’s last week also announcing the launch of a new women’s clothing collection, Tu Premium.

The combination of Sainsbury’s and Argos will create one of the biggest non-food retailers in the UK with more than 2,000 stores and 195,000 staff.