Essex milkshakes brand launches sampling drive across Tesco and Sainsbury stores

The Shaken Udder range Picture: LEE WHITEFORD

The Shaken Udder range Picture: LEE WHITEFORD - Credit: Archant

An Essex milkshakes brand has launched a sampling drive across 30 Tesco stores via a voucher scheme on June 30.

Shaken Udder, which is run by Andrew and Jodie Howie, of Tolleshunt Major, will also be offering free tasters to customers in 30 Sainsbury’s stores on July 19 and 20.

“Sampling is a great way for us to get our milkshakes in people’s hands for the first time and let our products do the talking,” said co-founder Andrew. “The milkshake market is competitive, but when it comes to taste, Shaken Udder stands head and shoulders above other brands.

“It’s great to see the positive reactions of people trying our milkshakes for the first time who might not have otherwise picked up a Shaken Udder product.”

The team will spend a total of three sampling days chatting to customers and offering samples of the shakes, which are free of artificial colours, flavours or preservatives.