The organisation that supports Southend-on-Sea town centre and seafront is set to put an extra £10,000 into a number of initiatives revolving around its Night Time Economy (NTE).

As Southend gears up for the festive season, the town’s Business Improvement District (BID) is working with its members and agencies such as the police to ensure that revellers enjoy a night to remember.

Part of the money will go to the police, to facilitate extra night-time policing of the High Street, seafront and popular entertainments areas such as Lucy Road. The BID is also spending some of the cash on two innovative schemes, Drinkaware Crew and Ask for Angela.

“As we move into the Christmas period, when more people come into the town centre to shop and party, we have decided to invest this extra money into the NTE,” said BID manager Alison Dewey.