Southwold: Creative firm’s Conservative conference coup

A MARKETING firm is celebrating a deal which will put it at the heart of October’s Conservative Party conference in Birmingham

The party has chosen Southwold-based creative agency Spring to launch its conference market place for 2012.

Its creative design team, which works with national brands, will work on the conference retail zone, which invites retailers to set up pop up shops and attracts high street names including Harvey Nichols, Marks & Spencer, Crombie and Blackwells.

.The annual four-day conference, which attracts about 15,000 delegates, is in its fifth year. The retail zone Spring founder Erika Clegg said: “It is an enormous coup for a medium-sized agency like Spring.”

“It plays to our creative strengths and reinforces our ability to produce high-impact designs that achieve results.”

The party’s Scott Seaman-Digby said: “Spring’s planning process gave them a good understanding of the retail opportunity at conference back in 2008 when they worked with us on the launch of Market Place.

“The success of the retail area over the past three years stands us in strong stead again for Birmingham’s 2012 conference, and we have been delighted to work with the team at Spring again.”