Sudbury jeweller Jonathan Lambert hires local agency Mackman for website project
- Credit: Archant
Sudbury-based Jonathan Lambert Fine Jewellers is now targeting customers around the world with its first e-commerce website - with the help of a marketing agency just around the corner.
Jonathan Lambert chose the Sudbury-based Mackman Group to design and build the website, with Mackman’s Bruce Burgoyne acting as creative lead on the project to develop the bespoke site.
“We always encourage our customers to shop locally and so we felt it was appropriate to do the same,” said Yasmin Moss, director at Jonathan Lambert. “Of course we were lucky to have such an outstanding team on our doorstep.”.
She added: “We are delighted with our new website. It not only lets our customers buy our beautiful jewellery online, but it also tells people about our specialist knowledge in the area and promotes our bespoke jewellery design service, something that’s unique among other jewellery retailers in Suffolk.
“The team at Mackman are a pleasure to work with and made the daunting task of developing an e-commerce site far easier than we imagined.
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“They listened and took time to understand our business needs, and our audience, and created a site that reflects our values, product offer and services, communicating these in the best possible way.”
Mr Burgoyne said, “We worked with Jonathan Lambert and identified the need to extend their business online. Today, shoppers are more and more comfortable shopping online, therefore developing an e-commerce site was the natural step for a jewellery retailers like Jonathan Lambert.”
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He added: “We shop on-the-go all the time, on trains, on the sofa whilst watching the TV, each of us on a whole host of different shaped devices. It’s not enough to design a website for one platform anymore. It was crucial to build Jonathan Lambert what’s known as a responsive website, where the website responds to the device it is being viewed on.
“We wanted to create a site that not only portrayed the classic and prestigious qualities of their brand, but also brought the brand up to date. The Jonathan Lambert e-commerce site is current, forward thinking, and directly responds to the expectations that shoppers have of retailers today.
“Not only do we expect to shop online, but we expect to be able to view an item or product in store
and go home to buy it from the comfort of our own living room.”
Yasmin Moss is a classically-trained jewellery designer who spent seven years at Garrard, then the Crown Jeweller. He fellow director is Jonathan Lamber, a descendent of the Lambert family of goldsmiths and silversmiths whose history dates back to 1795.