Suffolk: Businesses eager to groom profits from growing metrosexual market
- Credit: Archant
The metrosexual market is growing in Suffolk, creating opportunities for its entrepreneurs, according to local firms.
Businesses say they have noticed a growing trend among the county’s men for male grooming products and protein shakes designed to help them look their best.
Daryl Gritton, duty manager at Atlantic Health and Spa in Sudbury, said he had seen a surge in the number of younger Suffolk men asking for treatments such as waxing and eyebrow plucking as well as fake tan application.
“It is definitely a generation thing. Our older clientele are not as concerned by male grooming but the younger ones are much more metrosexual in their approach,” he said.
Ufford Park Woodbridge Hotel, Golf & Spa head therapist Anna Hasslewood said it had “definitely” seen a rise in males booking for treatments like eyebrow shaping and waxing.
You may also want to watch:
Former athlete Matt Hickman, owner of protein shakes firm Deluxe Nutrition in Ipswich, said the change in attitude was largely due to celebrity culture.
“Style icons like David Beckham and Jonny Wilkinson openly take care of themselves so it is becoming more acceptable as a man to take greater pride in your appearance,” he said.
- 1 Postman who abandoned 'undriveable' van wins unfair dismissal claim
- 2 Caravans pitch up at Felixstowe park
- 3 Former Ipswich Town boss Keane as you've never seen him before
- 4 Busy high street taped off by police
- 5 Jack Whitehall praises award-winning Suffolk gastropub after visit
- 6 Coronavirus 'growth rate' rises further in East Anglia
- 7 'Too many men can cause a problem' - Ashton says quality, not quantity, is key in Town's squad rebuild
- 8 A14 and A12 set for major upgrade work
- 9 GP surgery in 'special measures' after patients and staff raise concerns
- 10 Glass found in popular paddling pool forcing it to close
“Suffolk men are no exception. Whether through protein supplements and gym workouts or using a range of beauty products, large numbers are now experimenting in a bid to get the perfect look.”
Mr Hickman said his firm’s turnover had doubled in three years with monthly sales figures an average of 692% higher now than in 2012.