Suffolk Show Countdown: The 100 day countdown to the Suffolk Show begins

Suffolk Show-goers are set to enjoy a mixed feast of nostalgia and novelty at this year’s event, as organisers build on the success of last year’s bumper event.

New attractions aimed at drawing the crowds at the annual county showcase, which began its 100 day countdown on Monday, February 19, include pygmy goats which will be making their debut at the event, a look at some of Suffolk’s own hi-tech wonders and a focus on reflection as the show marks 100 years since the end of World War 1 and the region’s role in the conflict.

The use of the county’s own heavy horse breed, the Suffolk Punch, which are playing a starring role in promoting the show through a poster campaign, is especially poignant, as the post-war years marked the start of their decline as farms began to mechanise.

Show director Bee Kemball is celebrating her second year in charge following a triumphant debut last year, with near-record crowds and positive reviews.

The theme will be ‘looking backwards, looking forwards’, she said.

As well as remembering the war, in which East Anglia played a key role with its military airfields, BT will be taking show-goers on a journey into the future, with a huge innovation tent showcasing the hi-tech work in which Suffolk continues to play a key role through the research work going on at Adastral Park in Ipswich.

“I must admit I’m excited. A hundred days isn’t very long - it comes around very quickly. I almost enjoy setting up more than the show days. We get to work with so many different people. The people who get involved are just amazing,” she said.

Although the build-up to the two day event begins in earnest today, show volunteers are already deeply into their preparation period, which began in June. Already, high demand has meant food stand space has sold out.

Tickets for the show, which is run and managed by the Suffolk Agricultural Association, are now on sale.

Show-goers can save £5 per ticket by purchasing in advance. Advanced tickets cost £23 while children aged under 15 will once again receive free entry. For more information and to book tickets visit the website or call the ticket office on 01473 707117.