New Iceland outlet set to open in ancient Essex town

The Range in Cowdray Avenue, Colchester, which is now home to an in-store Iceland outlet Picture: G

The Range in Cowdray Avenue, Colchester, which is now home to an in-store Iceland outlet Picture: GOOGLEMAPS - Credit: Archant

A branch of frozen goods retailer Iceland is set to open inside The Range in Colchester.

Chris Dawson, founder of The Range Picture: JIM WILEMAN

Chris Dawson, founder of The Range Picture: JIM WILEMAN - Credit: Archant

The Cowdray Road branch – which opens on Friday, September 18 – will sell the complete Iceland offering, including fresh fruit and vegetables, dairy, meat and store cupboard staples.

The Range – a 180-strong retail chain selling DIY, hardware, petcare and cleaning products - is owned and run by entrepreneur and self-made billionaire Chris Dawson, having started life as a market stall in south-west England.

MORE – Off-beat travel firms ‘left on road to nowhere’ as government bans take their tollThere are now more than 60 branches containing Iceland outlets across the estate, with a Bristol outlet launch planned on the same day as the Colchester opening.

The Colchester store has a family café and outdoor garden centre. Changes have also been made to other departments to make it easier for customers to shop there.

An Iceland inside a The Range store in Milton Keynes, which will be similar to the Colchester set-up

An Iceland inside a The Range store in Milton Keynes, which will be similar to the Colchester set-up Picture: THE RANGE - Credit: Archant

The Iceland refit in The Range Colchester follows a strategic alliance formed in August 2018 which continues to grow and expand.

Mr Dawson said: “We’re excited to expand the product offering in our Colchester store with the addition of Iceland. I am certain that our local customers will be delighted that they can now do their weekly shop while shopping for all their other everyday essentials.”

An Iceland inside a The Range store in Paignton, which will be similar to the Colchester set-up Pic

An Iceland inside a The Range store in Paignton, which will be similar to the Colchester set-up Picture: THE RANGE - Credit: Archant

The Range in Cowdray Avenue, Colchester, which is now home to an in-store Iceland outlet Picture: G

The Range in Cowdray Avenue, Colchester, which is now home to an in-store Iceland outlet Picture: GOOGLEMAPS - Credit: Archant