Behaviour change PR agency helps not-for-profits with coronavirus message

Gayatri Koshy, Thrive head of behaviour change Picture: THRIVE

Gayatri Koshy, Thrive head of behaviour change Picture: THRIVE - Credit: Archant

A communications agency has launched a free content library to help not-for-profits stop the spread of coronavirus.

Ugandan schoolboy demonstrating ant--virus spread measures Picture: WATERAID/JAMES KIYIMBA

Ugandan schoolboy demonstrating ant--virus spread measures Picture: WATERAID/JAMES KIYIMBA - Credit: Archant

Thrive, a health and behaviour change communications firm based in Norwich, created the content to help charities with their prevention work, with culture-specific messages which encourage social distancing and promote good hygiene practices, such as hand-washing with soap. The messages are based on latest information from organisations like the World Health Organisation and the Center for Disease Control.

MORE – New device aims to stop airborne coronavirus in its tracksThrive’s head of behaviour change Gayatri Koshy said with healthcare organisations facing unprecedented challenges because of the crisis, the business wanted to help by sharing its experience in reaching out to users in some of the world’s poorest communities.

“We create content that is simple to understand and powerful enough to inspire change and we are really proud of the emotionally-supportive and informative content we have produced in such a short-time scale,” she said.

“Understanding cultural needs is key to providing effective messaging to change behavioural practices. This includes using cultural references to make a complex concept easier, helping to prevent the spread of the virus.”

One of the images designed by Thrive for the library to illustrate the concept of two metres to an I

One of the images designed by Thrive for the library to illustrate the concept of two metres to an Indian audience Picture: THRIVE - Credit: Archant

Subscribe to our daily coronavirus newsletter, with all the latest from where you live. Or visit our Facebook page or link to our daily podcast here


You may also want to watch:


Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter
Comments powered by Disqus