Triple launch for children’s publisher Top That at London Book Fair

The Princess Pirates characters, one of three new brands to be launched by Woodbridge-based children

The Princess Pirates characters, one of three new brands to be launched by Woodbridge-based children's publisher Top That at the London Book Fair. - Credit: Archant

A Suffolk-based children’s publisher will be unveiling three new brands at next week’s London Book Fair.

Top That Publishing, from Woodbridge, has previously developed products for clients such as Disney and Warner Bros but is now seeking to establish its own presence in the market.

The brands to be launched next week include Princess Pirates which, the company says, “empowers girls to feel good from the inside out with friendship, magic, adventure and girl power fun”.

Also being launched at the fair are Arty Mouse, a pre-school brand that aims to teach early learning concepts through art, and Learning Journeys, which promotes travel and learning about the world.

Top That has annual turnover of £10million of which 70% is generated overseas, with its books currently being sold to more than 70 countries and in 40 languages.

It sees the London Book an ideal platform to launch its new brands for global rights negotiation and the distribution of content across print, audio, TV, film and digital channels.

Director Dan Graham said: “After years of developing book and novelty products for clients including Disney and Warner Bros, we made the strategic decision to start developing of our own children’s brands too.

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“Following the successful international launch of our first children’s property, The Froobles, three years ago, we have very high expectations for the launch of our latest children’s brands.”

The London Book Fair is being staged at Olympia from April 14 to 16 and is due to be officially opened by TV baker and writer Mary Berry.