Visit Suffolk targets visiting international ‘press pack’ at London 2012 Olympics to promote the county

Representatives from Suffolk’s tourism industry are preparing to engage with hundreds of international journalists during the Olympics by working with Visit England to leverage global awareness of the county. Visit England, the country’s national tourist board, and Visit Suffolk, the destination marketing organisation responsible for promoting the county, will be working with hundreds of international journalists at scheduled events in July and August.

The first will see 200 journalists board the Orient Express at the end of July for a briefing trip around the country.

Visit Suffolk is one of only 10 regions involved.

In August, Visit Suffolk will be attending an exclusive event at the Tower of London to showcase the best of the county to visiting press.

Amanda Bond from Visit Suffolk said: “We are working very closely with Visit England to make the most of this fantastic opportunity we have on our doorstep. It’s not often you have the chance to engage with so many journalists from all over the world and we’re keen to build on our existing links to raise the profile of Suffolk to secure long-term interest, not just in 2012.

“We have been working on some creative initiatives to capture the imaginations of the visiting press and showcase the very best Suffolk has to offer.”

An estimated 21,000 journalists, cameramen and photographers will be in London to cover the Olympic Games and these initiatives with Visit England come off the back of the launch of a Suffolk advertising campaign on the London Underground, targeting millions of visitors to the capital.