Suffolk-based design and marketing agency The Finishing Post has developed a campaign to promote a new e-commerce website launched by regional timber and builders’ merchant Ridgeons.
It includes life-sized cut-outs of Ridgeons staff to remind visitors browsing in the company’s stores that they could save time by opening an account and using an online click and collect service.
Alex Sutton, creative director at The Finishing Post, which is based at Fornham St Genevieve, near Bury St Edmunds, said: “We are thrilled to introduce our designs across Ridgeons’ website, in-store, brochures and their on-going promotion, communicating to shoppers the time saving benefits of the new e-commerce website.”
Ridgeons has 26 branches across the region. Besides click and collect, the website offers free delivery on orders above £200, stock checks for individual branches and a calculator for products such as bricks, blocks, decking and floorboards.
The company aims to have more than 15,000 products listed on the website by the end of the year.
The Finishing Post provides solutions in areas including packaging, branding, advertising, digital marketing, promotional literature and exhibitions.
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