Woodbridge: Agencies Lexia Media and Creative Intent join forces
The team from Lexia Media and Creative Intent which are joining forces - Credit: Archant
TWO Woodbridge businesses have joined forces to create a single creative agency spanning public relations and digital strategy.
Lexia Media and Creative Intent are now operating as LEXIA, providing a range of services spanning web activity, search engine optimisation, digital campaigning and application development as well as PR, media training and marketing.
The two agencies have already worked collaboratively on a number of projects but have now formalised the link to reflect growing overlap between clients’ PR and digital requirements.
The enlarged business will have a workforce of 11, with more staff likely to be recruited in the coming months.
Deborah Watson will head the new operation as managing director, with Paul Mayne as director – digital, Matt Oakley as director – product development, and Paul Rous as chairman.
“For some years now, the world of PR and marketing has been evolving at such a pace that it’s made it ever more difficult for a client to know which elements they do and don’t need in order to raise their profile and strengthen their proposition in the marketplace,” said Deborah Watson.
“We’ve long been integrating our PR campaigns with social media and advising on digital strategy, but this move is about genuinely creating a single-door solution so that the process is easier for the client and that the customer service experience is second to none.
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“Evaluation is one of the biggest requirements for anyone commissioning PR spend in this climate, so the marriage of our services means that we’re even more able to provide that quantifiable ROI analysis through digital expertise.”
Lexia Media, which features in the EADT’s current Suffolk Future50 listing of up-and-coming businesses with high growth potential, has a long association with PR and publications management for “third sector” organisations while Creative Intent has carried out digital work for leading regional brands including Paddy & Scott’s, Ipswich Building Society and Adnams.
The combined LEXIA business will be operational from today, with details available at
www.lexia.co.uk or via twitter on @lexiagroup.
