Local company is shaping the face of beauty globally

SBC products available through HBD Europe PICTURE: HBD Europe

SBC products available through HBD Europe PICTURE: HBD Europe - Credit: Archant

HBD Europe in Needham Market manufactures and stocks beauty and skincare products for clients worldwide.

Pevonia products are distributed by HBD Europe PICTURE: HBD Europe

Pevonia products are distributed by HBD Europe PICTURE: HBD Europe - Credit: Archant

Hidden at the bottom of Lion Barn Industrial Estate in the heart of Needham Market, HBD is quietly buzzing away, and business is certainly booming. Established in 1992, HBD Europe Ltd was and has been ever since, an ever-growing and developing family run company.

HBD is the parent company of SBC, a British skincare brand which will celebrate 30 years of success in 2020. Developed by experts, SBC’s renowned collections include prescriptive and aromatic skincare gels, cleansers, moisturisers, serums and bath and body essentials, all of which encompass unadulterated plant extracts which are precisely crafted to deliver effective results.

Early in 2017, HBD Europe Ltd received a grant from the New Anglia Local Enterprise Partnership (LEP) Growing Business Fund to put towards the creation of a manufacturing plant on site, which includes mixing vessels, bottle filling lines and a laboratory. As a result, HBD Manufacturing was incorporated and is now producing 80% of all its products in-house which is something it is very proud of. This has also allowed HBD to employ more than 50 additional staff all in permanent positions and from villages and towns in the surrounding area.

SBC is available to purchase from www.sbcgels.com and various TV shopping channels around the world. This year sees SBC celebrate 23 years at QVC UK. This collaboration is a testament that SBC salon quality products are in demand with those in the know. SBC is also becoming a beauty favourite throughout France, Germany, Italy and more recently Australia and Russia. Several other countries will launch within the next 12 months too.

SBC products are distributed by HBD Europe PICTURE: HBD Europe

SBC products are distributed by HBD Europe PICTURE: HBD Europe - Credit: Archant


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Paul Mason, founder and managing director of HBD, adds: “The growth of our SBC skincare collections in the UK, Europe and around the world is truly staggering. The company is growing at an unprecedented rate, which pays testament to the enthusiasm and dedication of the entire team.”

HBD Europe also distributes Pevonia, a natural spa skincare range which delivers results-driven skincare solutions to the finest spas and professional aestheticians worldwide, and has done this for over two decades. Pevonia has a range of over 50+ award-winning in-spa treatments and is the desired brand in more than 20,000 elite spas in 98 countries worldwide. Its extensive face and body range includes 20 collections and 75+ specialised homecare products that have all been designed to concentrate on the specific needs of the face and body.

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Exclusively developed for HBD for hotels, spas and salons, the Pevonia Spa at Home Amenities collection adds a little extra spa luxury to all facilities. Created to improve hotel amenity products and assist hotels and resorts with driving hotel guests to purchase Pevonia spa at home products, the collection has been highly successful at boosting hotel profits for overall success.

Finally, SK Clinic + Spa, situated in historic Bury St. Edmunds, offers a unique concept in providing tailored treatments amidst luxurious surroundings. SK is aimed at three distinct types of client, those looking for relaxation and well-being, those seeking answers and results to skincare concerns, and those who enjoy regular pampering but want an enhanced treatment.

Pevonia products are distributed by HBD Europe PICTURE: HBD Europe

Pevonia products are distributed by HBD Europe PICTURE: HBD Europe - Credit: Archant

SK provides the perfect opportunity to represent Pevonia and SBC in the spa and incorporate these wonderful products into many of the luxurious treatments available. A carefully chosen product range also includes OPI nailcare, award-winning bareMinerals make-up, Australian Body Care, Sienna X and Lash Perfect.

For more information, call 01449 727070 or visit the HBD Europe website.

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