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Last week the East of England Co-op became the nation’s first major food store to sell produce past their ‘best before’ date – we asked people in Ipswich what they thought of the move.
The retailer first started trialling the ‘Co-op Guide to Dating’ over three months this year in 14 of its stores.
The scheme sees food which is past its best before day being sold for as little as 10p.
Bosses at the firm hope it will become a pioneering scheme in food retail and waste reduction.
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Most food items beyond their best before will be able to be sold, but products with ‘use by’ dates will not be included as they should not be eaten after the dates indicated.
Food being sold past its best before date will not remain on sale any longer than one month, under Food Standards Agency guidelines.
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