Kids are alright in new admission price blitz

LAKESIDE Hammers are leading the way in enticing the next generation of Speedway fans, by confirming that they are re-structuring their admission prices for 16-18 year olds, in a bid to make the sport as accessible to as many junior Hammers fans as possible.

LAKESIDE Hammers are leading the way in enticing the next generation of Speedway fans, by confirming that they are re-structuring their admission prices for 16-18 year olds, in a bid to make the sport as accessible to as many junior Hammers fans as possible.

The new structure, which will commence from the next home Sky Sports Elite League match against the Belle Vue Aces this Friday, 30th April, will see all youths who are 16 years old (i.e. Year 11 at school) now being charged the same as children aged 15 or below, a price of �3.

All youths of sixth form age including those that have left school up to and including their 18th year will be now be charged at the current rate for those who are unemployed – a price of �10. Please note proof of age may be requested for both age groups.

The Hammers Co-Promoter Jon Cook commented: “Healthy attendance figures are the life blood of all clubs as are sensible admission prices. Whilst at the Hammers we charge a range of extremely competitive prices in comparison to other Elite and Premier League Speedway clubs, we are not above making mistakes ourselves. Therefore thanks to the very sensible observations of a Hammers fan, we are changing our admission structure for 16-18 year olds and hope that this will help those with slightly older sons and daughters to come along and have a fantastic night of entertainment at our Raceway. Promoters often quote that the younger generation are the future of Speedway, so it’s nice to be able to try and do something about it.”


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The Hammers owner and fellow co-Promoter Stuart Douglas added: “We recognise that more young people are staying in education beyond the current legal age of 16 and it is right to try and help these fans, and their families, where we can. We believe we are the first club in the country to adopt this overall approach, and it will be on-going. To ensure that we continue to offer the best value Elite League Speedway in the country well into the future, we will also be considering ways to reflect the current raising of the Government’s participation age to 17 in 2013 and 18 in 2015.”

The new pricing structure follows hot on the heels of the recently launched Hammers Club Nights initiative, developed as a part of the Hammers Community Programme. The scheme offers special discounted rates to members of any constituted club, society or community group enabling them to do something a little different and come along and have a fantastic group night at The Lakeside Hammers.

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The Hammers Community Manager Mark Sexton added: “The Club Nights already look like they’re going to be very popular with bookings and enquiries on the rise. If desired, we will work with you to tailor the packages to meet your club’s particular needs, so don’t hesitate to contact the club to see how we can help you put your club or society in the public eye.”

Full information about the Club Nights scheme can be found in the Community section of the Lakeside Hammers website at www.lakesidehammers.com or by contacting Mark by email on marksexton@lakesidehammers.com

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