Rail company Greater Anglia has introduced a new Club 50 discount card to tempt those born in the 60s on to the region’s trains.

The initiative is now available across the network meaning savvy passengers who sign up can save hundreds of pounds on rail travel.

While discounts for young people, students and senior citizen are a familiar offering on the UK’s railways, those born in the 1960s – often described as Generation X - have until now missed out on savings aimed directly at their age group.

For an annual joining fee of just £20, Club 50 members will immediately benefit from a 20% saving on all off-peak including Advance rail fares online, and a 10% saving on off-peak rail fares purchased at Greater Anglia stations.

Jamie Burles, Greater Anglia Managing Director said: “We are delighted to add Club 50 to our range of great value fares and offers. Hopefully it will help even more people will be able to enjoy exploring East Anglia by train.”